September 28th, 2015

164_C_SMDo you ever feel like you’re the only business owner who struggles to market their company through social media? Are you confused as to why you’re not gaining any traction? Well, you’re not alone. A recent survey reveals that many small business owners struggle gaining a return on their social media marketing efforts. Here’s how to avoid the mistakes of the majority.

Survey details

The survey was conducted by a small business directory and support network known as Manta. They surveyed 540 of their small business members with the aim of learning how much ROI these companies are gaining from social media marketing.

The results

Based on data on the 540 participants, 41% of businesses are receiving a return from social media marketing, which leaves nearly 60% with nothing to show for their investment of time and money. And as for the businesses that are gaining a return, over 80% earn less than $1,000 a month from their social media efforts. More surprisingly, close to half bring in less than $100 a month.

As a small business owner, should these numbers be cause for alarm? According to the CEO of Manta, John Swanciger, part of the reason the return is so low for most businesses is that their social media priorities are misguided. He notes that social media is less about bringing in new customers, and more about community building. "For a long time, the mantra was that social media could bring in new customers,” he says. “In reality, social media is a community builder, and your biggest fans are your already-loyal customers. When small businesses treat social media as the new word-of-mouth community, the real return will follow."

One of the oldest marketing tactics around is word-of-mouth marketing. Every day, people recommend products, restaurants and businesses they love to friends and family members. And social media is the perfect platform to cultivate your fans’ love of your brand. But according to the Manta survey, less than 8% of business owners cited building community as their primary social media goal.

So how do you build a community on social media?

Besides the obvious investments of time and money, here are a few quick tips to get you started:
  • Regularly post content that is valuable to your social media following - the keyword here being valuable.
  • Ask your followers questions to start conversations, and then engage with them. This builds a connection between your brand and customers.
  • Show your followers that you genuinely care about them, and they’ll likely do the same for you with glowing recommendations to friends and family.
Of course there is much more to it than this, but these quick tips can help you get started. If you’re struggling with your own social media efforts and would like to learn more, we’re happy to point your business in the right direction. Call us today to speak with one of our experts.
Published with permission from Source.

Topic Social Media
September 21st, 2015

Business_Continuity_Sep21_CDisasters can come in all shapes and sizes. No matter what happens, your business can be prepared by creating a Business Continuity Plan (BCP). It’s important for your BCP to address the roles of your staff members, so that they are able to assist in keeping the company running during these stressful occasions. Make sure your employees are always prepared by following these steps.

Step 1 - Prepare

What good is a BCP if your employees don’t understand or even know about it? Saving your data and information is important during times of emergency, but so is making sure your employees can execute their day-to-day functions. Guarantee they understand what is expected from them during a disaster by explaining this in a dedicated meeting. This will also provide a forum for your staff to ask questions and better understand how they fit into the BCP as a whole.

Among the most important things to include in the formulation of any planning are clearly defined roles and open lines of communication. Everyone should know who they report to, as well as who his or her backup is. This will help ensure your company has all its bases covered if a disaster should strike.

Step 2 - Give them the right tools

You can’t expect employees to work from home during a disaster if they do not have the proper tools to succeed. Of course, these also have to be cost effective as well; it’s not feasible to simply hand out workstations to everyone to store at home in case of emergency. For starters, investing in cloud-based solutions will help make it possible to keep service interruptions to a minimum. Microsoft Office 365, for instance, lets users access its programs and files from anywhere and on any device. This means that, if your office is no longer accessible, staff can keep working on their existing projects at home from their own device.

Cloud-based VoIP is another tool that can keep employees up and running from home. These systems can make sure all calls to your office are forwarded to your employees’ cell phones. This allows for communication between your clients and employees to continue uninterrupted even if your office is closed.

Step 3 - Practice

Have each employee take a day to work from home so they are able to get hang of how the process will go if a disaster strikes. This will get them comfortable with the workings of everything, as well as seeing if there are any issues that crop up. Rarely, if ever, does anything go perfectly on the first attempt, so practicing before a disaster can help eliminate any problems that might occur during the real thing.

Make sure you take the time to review how it went with each employee. This will give you an opportunity to see how practical this aspect of your BCP is, and which areas can be made stronger. The idea of the exercise is to allow each employee to feel confident in his or her ability to work during a disaster, and to give you the reassurance that they understand their role as it relates to the wider BCP.

Step 4 - Be alert

Finally, it’s important to keep an eye on possible events that could force you to shut down your office, and make sure your staff is also aware of the situation. The more time they have to prepare to work from home, the more ready they will be. Of course, not every event is possible to predict ahead of time, but if the a blizzard is forecast or there have been protests nearby, alert your staff of the possibility that your BCP may go into effect.

A comprehensive Business Continuity Plan can be the difference between your business surviving or failing if a disaster occurs. Let our experts find a BCP that ensures your company can carry on through thick and thin.

Published with permission from Source.

September 16th, 2015

Hardware_Sep16_CHave you ever seen that your laptop battery life was in the red and started looking around frantically for an electrical outlet only to find nothing? It’s a pretty stressful situation, especially if you are working on something important. Here are a few things you can do to buy a few more minutes of life from your laptop battery.

Dim the screen

The easiest way to conserve your battery is to dim the screen of the laptop. The screen eats up a lot of energy, and chances are you don’t really need it that bright in the first place. The more you dim it, the more energy you will save. If you are desperate for battery life, turning it down to the lowest setting that still renders screen readable to you is the way to go. If you just want to conserve energy, taking it down to halfway will help conserve the battery and give you additional time down the road.

Stop charging your phone

It is almost second nature for people to charge their phones when they have a chance, but doing so while using your laptop can be a serious drain on its battery. If you need to maximize your laptop battery then unplug your phone, tablet or other device from it. You should see a big difference in battery performance almost immediately. In fact, it is best not to have any USB accessories, such as a wireless mouse, plugged in at all. These can also deplete your laptop battery in short order.

Only use what you need

While it’s fine to keep open multiple programs, applications and other features when your laptop is plugged in, these will eat away at your battery life when you’re away from a power socket. You should run a quick inventory on what you are using, and then close out of the rest. Do you really need to be running Skype if you are not talking to anyone? Probably not. Don’t just push them into the background, though. Be sure to close out of them completely. By only running what you need, you can reduce the burden on your battery.

Shutdown Wi-Fi

Wi-Fi can be one of the biggest drags on a laptop battery, because it is constantly using energy to search for new networks or to stay connected to the one it's on. Not only that, but internet browsers, especially ones with multiple tabs open, can increase energy consumption. If you aren’t using the internet, you should shut off the Wi-Fi and close out of any browsers. If you do need to use the internet, avoid opening multiple tabs, watching videos or streaming music.

Plan ahead

If you aren’t sure when you will be able to charge your laptop again, it is best to implement some of these battery-saving techniques before the situation gets critical. Chances are if you aren’t using certain apps now, you probably weren’t using them 30 minutes ago either. The best way to conserve your laptop's battery life is by being vigilant and alert to usage in advance. It is almost always better to err on the side of caution when it comes to the battery life left on your laptop.

Let us show you how to get the most out of your laptop. Our trained experts can also answer all your hardware questions. Drop us a line for more information.

Published with permission from Source.

Topic Hardware
September 7th, 2015

Have you ever wondered what value IT is adding to your company? Chances are you’re not alone. Figuring out what, if anything, IT is doing to increase the value of your business can offer helpful insight. The main reason companies struggle to find what IT is adding or subtracting from their business is the fact that they don’t know what to look for. Here are a few things you can do to figure out how IT impacts your company’s value.

Don’t accept metrics

IT people love using metrics to show how they are contributing to your business. The problem is most of these metrics don’t show you anything. Sure, high uptimes sound great and low mean-time resolutions are probably a good thing, but how do these impact your business? Don’t arbitrarily accept these as signs IT is contributing to the value of your bottom line. Dig deeper and get an explanation as to why these metrics matter. There is a reason your IT department wants you to see these metrics, but it is important to have them explain it.

Ban “tech speak”

There was a time in the world when it was impossible to avoid “tech speak”, but that era has passed. Your modern-day IT person should be able to explain just about everything to you in plain English. Realistically, if they are doing a good job, they should want to share that information with you in a way you will understand easily. If you find your IT department relying heavily on “tech speak”, chances are there is something they don’t want you to know about.

Make sure your IT provider understands business goals

If you want your IT working for you and adding value to your company, then those responsible for it have to know what your goals are. It is then, and only then, that they will be able to manage your technology with these goals in mind. Too often companies assume their IT provider knows what their priorities should be, founded on company principles, but the reality is that the contractor will operate on the basis of what it thinks is best. These two entities pulling in separate directions can hurt your business in many ways. By making sure your IT department - again, whether in-house or outsourced - is pulling in the same direction as everyone else, technology can add a whole lot of value to your company.

Meet with your IT provider often

It doesn’t matter if you have in-house IT or use a Managed Services Provider, you should be meeting with them on a regular basis to understand what they are doing. There is no need to banish them to some dark corner of the building, or only summon them when something breaks. By incorporating them into the operations process and maintaining open lines of communication, you are likely to see things in your office run a whole lot more smoothly. Not only will you get a better understanding of how IT is providing value to your business, they will gain a deeper appreciation of how your company operates. This will help both sides understand how the other operates, and enable you to find new ways to help each other.

Listen to IT recommendations

Chances are that whoever is handling your IT has numerous different ideas on how your company can use technology to decrease costs, increase productivity, and become more profitable. You would be foolish to not at least consider what they have to say. One of your company’s most valuable assets is technology,and your IT department should be up-to-date on what improvements can be made. There could be nothing more valuable to your company than an IT department proactively finding ways for you to get ahead of the competition using technology.

Is IT hurting your business value? Want to instead use it to drive increased bottom-line profits for your company? Contact our technology experts and find out how we can help.

Published with permission from Source.

August 31st, 2015

Security_Aug31_CRegardless of what you think about the Ashley Madison hack, it is big news when it comes to data security. While your company may not be as big or deal with such a sensitive topic like Ashley Madison, you can still be at risk. This scandal can serve as a springboard to improving security throughout your company. Here are three lessons from the Ashley Madison hack your business should pay attention to.

1. Make sure your company’s security data is actually secure

You probably tell clients their information is secure, but just about every company makes that claim. One of the biggest mistakes made by Ashley Madison was the failure to know if its data was truly secure. The company publically lauded its security, but it now seems like those claims were rather hollow. In fact, it appears as if no one at Ashley Madison knew a whole lot about its security practices until it was too late.

Don’t simply pass off your business’s security to the IT department. Being involved will allow you to see how it works. You don’t need to be a tech expert to understand how your data is being secured. Your security provider, whether it be in-house or via a managed services provider, should be able to explain security practices in layman’s terms. This will allow you to ask questions and be proactive because chances are if you see a weakness, others will notice it as well.

2. Beware of your employees and their email and Internet activities

Another takeaway from this scandal was the fact many employees, both from private companies and government offices, were using business email accounts to sign-up for Ashley Madison and office Internet connections to access the site. Putting the ethical questions aside for a moment, public sentiment is undoubtedly negative and companies with employees who used Ashley Madison at work have been exposed to the scandal’s backlash.

By placing the appropriate email and Internet security solutions in place at your business, you can reduce the amount of risk your company is exposed to by employees. No one really wants to put restrictions on their employees’ Internet and email access, but it is important to be smart. Being connected to scandals like this can bring unwanted publicity to your business. Worst of all, your employees might not even realize they are putting your company in harm’s way when they access this type of content at work.

3. Be prepared for data loss

As the Ashley Madison case has shown us, massive data theft or loss can be the end of your business. When clients trust your business with their data, they are confident in your ability to protect it. Of course, things do happen and if your data does go missing, it’s important to have a plan of action ready. While it’s unlikely your company’s data breach is unlikely to garner the attention of Ashley Madison, it means a whole lot more to you, your company and your employees. Just because your company isn’t big doesn’t mean it’s invincible.

A disaster recovery plan can help your company ensure it has backups and even backups of your backups. If you believe your data has been stolen by hackers, it is important to act immediately. You’ll need to quickly assess what information has been stolen and inform the appropriate parties so they can take the necessary steps to protect themselves. From there, you will want to re-secure your company closing any security loopholes that have been found. Finally, access your backups and make sure your business continues to operate as close to normal during the crisis.

Worried about your security? We can show you how to protect yourself. Contact us today for more information on how to keep your company safe.

Published with permission from Source.

Topic Security
August 26th, 2015

BusinessIntelligence_Aug25_CA dashboard is a single display that provides all the information you need to make important business decisions and facilitate the management of your company. While all dashboards are effective, you need to choose the one that works best for your company’s objectives and goals. With that said, here are three types of business dashboards for you to consider.

Strategic dashboards

Ideal for senior managers and executives, strategic dashboards are designed to help identify potential opportunities for business expansion and improvement. This type of dashboard doesn’t provide information in-depth enough to make complex decisions, and is typically is updated once a month or quarter.

Benefits of strategic dashboards As the name suggests, strategic dashboards are designed to provide strategic guidance. The dashboards give a bird’s-eye view of your business. They can contain anything from overall sales numbers to sales and revenue comparisons, or inventory levels, making it easy for executives to understand the overall health of the organization.

Analytical dashboards

This type of dashboard provides users with insights from a volume of data collected over time, enabling you to understand why certain things are happening, and what changes should be made in the future in order to accommodate them. The data presented in analytical dashboards tends to be complex, and usually requires advanced training to use. That’s why they are generally used by business analysts, instead of being widely deployed to other employees and across all departments.

Benefits of analytical dashboards When it comes to creating and implementing strong business strategies, understanding the trends and events in your data is crucial. Analytical dashboards provide detailed information that allows you to compare current against historic data. Implementing analytical dashboards allows you to enjoy in-depth analysis, identify patterns and opportunities in your data, and determine why processes are working in certain departments.

Operational dashboards

Operational dashboards are used to monitor the real-time operations of employees, allowing them to measure the effectiveness and efficiency of their work performance. This type of dashboard is commonly found in departments where it’s essential to respond to critical information quickly, such as those working in sales and marketing.

Benefits of operational dashboards Business owners rely on operational dashboards to track their employees’ progress, and to be notified of issues as they come up in order to respond quickly. What’s more, the dashboards provide up-to-date information, all bundled in one place, making it easy for employees to make quick decisions without having to dig through large amounts of data.

Dashboards concentrate all data, metrics, and parameters in one place, bringing a totally new dimension to business intelligence. Your company can significantly benefit from the right dashboard. If you’re looking to implement dashboards for the first time, or to enhance the functionality of your current dashboard, get in touch with us today.

Published with permission from Source.

August 17th, 2015

164_SM_CIf you’ve been in the online marketing game for some time now, you likely know the value of an email list. It can be the difference between a prosperous business and one that doesn’t go anywhere. What you may not know, however, is that social media can be an instrumental tool in the growth of your list. Here’s how you can use it to gain more subscribers.

Post and share your emails publicly

If you create great content for your email list and no one sees it except your subscribers, how are your non-subscribers going to know what they’re missing out on? They won’t, which is exactly why you should give your social media fans and followers a taste of the valuable content that awaits them after sign up.

Now let’s be clear. This doesn’t mean you should share every single email you send out to your list. If you did, there would be less of a need to subscribe. Instead, try sharing or posting an email once every few weeks or once a month.

Make it easy to sign up

Let’s face it. Many of us will take the easier, simpler path whenever possible. This is just as true in marketing as it is in other more primal aspects of human nature. Take eating, for example: if you’re short on time and have a choice between two restaurants for lunch, and one delivers and the other doesn’t, which one are you going to take? Likely the delivery. Even if you prefer the one that doesn’t deliver slightly better, you’d probably still take the delivery for the simple fact that they’ve made it easier for you.

In the online marketing world, the same concept works for gaining subscribers. This is why you need to make it as easy as possible for people to sign up after they’ve read your publicly shared email. To do this, simply add a sign-up link to the emails you share.

Create valuable content

You’ve probably heard the phrase “content is king”. However, whoever came up with this catchphrase left out a very important keyword. It should instead read “valuable content is king.” If you’re shelling out dozens of blog posts, emails, podcasts or videos a month but the content is useless to the reader, you’re not going to make any traction with your email list.

When trying to gain subscribers, always ask yourself, “what’s in it for them if they sign up?” If you simply have a signup box on your website or social media page, but no valuable content to go along with it, why would someone sign up? Would you sign up? The point is that there needs to be a reason for someone to subscribe to your email list. And valuable content is a very good reason.

Lastly, don’t forget to demonstrate why it’s more valuable for your future audience to subscribe rather than simply follow you on social media. To do this, give them an incentive to sign up. This could be in the form of an exclusive offer or a free ebook, course, report, or something similar.

Want more tips on leveraging social media to grow your business? Send us a message today.

Published with permission from Source.

Topic Social Media
August 10th, 2015

BusinessContinuity_Aug10_CBusiness continuity planning (BCP) is critical to all companies regardless of size. If disaster were to strike, an effective BCP would protect your valuable data and prevent your company from falling on its knees. Yet the implementation of a BCP presents challenges in itself. You need to address the following issues to ensure that your organization is on the right track to build and maintain a successful business continuity plan.

Challenge #1: Prohibitive costs

Business continuity planning has become exponentially expensive as availability requirements increase. Many solutions require substantial investments on the installation and maintenance of additional hardware, software, and data center infrastructure. These requirements drive up the cost of business continuity, and many company owners are reluctant to invest in protective measures.

The solution Instead of relying on costly physical servers to accommodate your backups, consider using efficient and affordable cloud computing solutions. You can transfer your important business files to the cloud and eliminate the expense of having to install and manage hardware infrastructure and software licenses.

Challenge #2: High complexity

Traditional business continuity planning is complex to implement, manage and execute. From managing the recovery infrastructure to updating disaster recovery documentation and testing the BCP to find and close potential loopholes, the prospect of embarking on a BCP project can be daunting, and the whole experience can prove time consuming. Combine with the pressure of your ordinary day-to-day duties, it can seem almost impossible to focus your attention on initiating a BCP.

The solution With all this in mind, it makes more sense to hire a professional IT service provider to plan, implement, and execute your business continuity plan. This way you can leverage their experience and expertise to ensure that, in the event of a disaster, your company will be able to get back on its feet and resume business operations as quickly as possible.

Challenge #3: Lack of staff involvement

There are so many requirements to be considered in a business continuity plan. And the more employees your organization has, the more difficult it is to relay the essence of the plan for everyone to understand. Staff involvement isn’t an option - it’s an absolute necessity if you wish for a successful BCP implementation!

The solution Depending on the size of your organization, you can either hold a company meeting to announce the essentials of your BCP, or schedule a meeting with key staff members who take an active role in the planning process. To create a long-lasting BCP program, you need to get everyone on the same page by emphasizing the importance of the plan in an easy-to-understand way.

Business continuity planning is one of the most important things you need to have in place. You never know when, or in what form, a disaster will strike - all the more reason to take a preventative approach to securing your company and all you’ve worked for.

Need a reliable partner to take care of all your business continuity planning needs? Get in touch with us today - we have exactly what you need to prepare and protect your company.

Published with permission from Source.

August 5th, 2015

164_HW_CProtecting your information online is becoming increasingly difficult, and having a single password to secure it all is becoming less effective. That’s the big reason behind the invention of two-factor authentication. Yet anyone who’s used two-factor authentication knows how much of a hassle it can be. Well, it doesn’t have to be any longer. A new hardware device called Yubikey plans to change that.

What is two-factor authentication?

Even if you have no idea what two-factor authentication is, you’ve likely been using it already for well over a decade. Two-factor authentication is a security measure that is essentially what it sounds like: you use two different types of identification to verify who you are.

Two common accounts where you’ve likely already used two-factor authentication are email and online banking. Ordinarily when you normally logon to either of these services, you only use a single password - your first method of authentication. However, if you are logging on from a different computer than your usual one, you’re likely asked to go through an additional step to check that you are who you say you are. This happens when you’re prompted for a one-time password - sent to you via text message, email or via some other method. That is your second method of verification, which adds up to two-factor authentication.

Oh, and how have you been using this process for over a decade? Well, another common means of two-factor authentication that’s been in widespread use for over a half century is the ATM. Your physical ATM card is the first form of authentication and your PIN is the second.

Introducing Yubikey - the easy solution for two-factor authentication

Yubikey is a small hardware device that looks similar to a USB drive and is designed to make two-factor authentication on the web easy. In addition to your normal username and password for a given website, it acts as your second form of authentication. Once you’ve registered it, you can use this device with a variety of websites or services that support two-factor authentication. Additionally, you can use Yubikey as a second method of authentication for your computer login, disk encryption for a hard drive, or password manager.

How does it work?

Once you’ve registered your Yubikey with a website or service that supports two-factor authentication, you simply insert the key into the computer, and then tap or touch it to provide your second method of authentication. Bear in mind that the Yubikey is not a biometric device. Similar to an ATM card, its identity protection power lies in the fact that is a physical hardware token. This prevents phishing, malware and other attacks that would need your physical key (in addition to your password) to breach your account.

However, since the Yubikey is a physical piece of hardware, some may wonder, “won’t it be easy to lose?” Well, when was the last time you permanently lost your keys? if the answer is never, then you’re in luck. Yubikey simply attaches to your keychain.

Curious to learn more about the latest hardware developments? Need a new hardware solution for your business? Call us today.

Published with permission from Source.

Topic Hardware
July 28th, 2015

BusinessValue_July28_CBusinesses that are winning in today’s marketplace are the ones that make technology work for them, not the other way round. When used correctly, technology can make every task much faster to execute, from communicating with customers to sending messages, gathering information, and more. So if you’re looking to increase staff efficiency, consider the following methods to implement technology into your day-to-day business operations.

Change office communication

In order to increase efficiency, set up instant messaging software such as Skype on your employees’ workstations. This allows them to send instant messages to correspondents instead of having to get up from their desks to see whether the person is available. Of course, if you need to discuss big projects or issues, face-to-face communication is likely the best choice. But you can simply send a quick message for more trivial conversations, saving precious minutes and allowing you to get more work done.

Install video conferencing

Traveling to offsite meetings and training sessions takes time and, all too often, time spent on the road is time lost. Rather than commuting for hours outside your office, opt for a networked phone solution that offers video calls and conferencing. This way you can hold a video conference to discuss business matters from the comfort and convenience of your office. You can also take things up a notch and equip the conference room with tools to pull up documents and have them displayed on a big screen, so that everyone in the meeting can follow the conversation with ease.

Upgrade workstations

Outdated technologies and workstations limit your business’s progress, and are a hindrance to developing clued-up, efficient employees. Aging phone systems and slow networks can frustrate your team and bring productivity to a standstill. So it’s important to take the time to assess your current workstations, applications, hardware, and tools. This doesn’t mean that you have to buy a set of entirely new workstations. But you should replace obsolete equipment with more up-to-date machines. In addition, make sure all software and applications are up-to-date to ensure maximum efficiency and employee satisfaction.

Implement ERP software

Enterprise Resource Planning (ERP) is business process management software that allows organizations to automate processes and centralize data in order for employees to collaborate more efficiently. ERP software provides employees with up-to-date business information that they can easily access and make use of. What’s more, ERP also eliminates redundant data entry and reduces the number of spreadsheets that are used to record critical business data, by storing information in a centralized database.

To get the maximum return on your technology investment, it’s also important to partner with a knowledgeable and reliable service provider. Get in touch with our tech experts today to find out how we can implement technology to help your employees become more efficient and productive.

Published with permission from Source.